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Quick question: If one of your campaign donors called asking for details on their pledge form from three years ago, would you be able to answer that request right away? Or would you have to call them back so you could search for it? If the answer is anything other than "of course, it's attached to their record in the CRM" - you've got a documentation issue. I see this on repeat as I dig in with organizations as an interim. Pledge forms saved as hard copies in campaign folders. Check images filed by batch number on the shared drive. Donor interaction notes on a notepad in a desk drawer (or in someone's head). Sound familiar? Documentation exists, but it's not connected to donor records. So when you need it - and you will need it - you're hunting through folders instead of just pulling up the account. Want to streamline your work and be ready to weather staff transitions? Make sure these three things are happening: Documentation attached to every transaction Pledge forms. Check images. Gift agreements with intent. Email confirmations. If you don't have backup, it shouldn't be going into your system. And when you enter the transaction, attach it. Every time. Donor interaction notes that actually tell you something When did you last connect with this donor? What did you talk about? What's the next step? "Met for lunch. Good conversation" doesn't tell you anything. "Discussed scholarship program. Interested in funding one for fall 2026. Follow up in June" does. Create and assign a task in the CRM right then so you remember. Write for yourself six months from now. Write for the next fundraiser who comes after you. Fundraising is about piecing together the donor's story. When interactions aren't documented, you're missing pieces of the puzzle - and the donor notices. What's worked for me: After a donor meeting, send yourself an email with a voice note. When you get back to the office, take five minutes to log the interaction before you head to your next task. Regular reconciliation with finance Stock gifts that hit the bank but not the database. Pledges in the CRM that accounting doesn't know about. Recurring gifts processing twice. Yikes. When the numbers don't match, you can't steward properly, follow up confidently, or give your board accurate projections. I worked for an organization where we did this daily. Obviously that won't work for every team. Maybe you check with finance weekly - monthly at a minimum - through automatically generated reports? Most CRMs and accounting software can do this. Check and confirm. Make it a habit. Why this matters Donor trust - you have the information they need, accurately, when they call. Stewardship - donors get thanked properly and on time. Sanity - find what you need when you need it. Sustainability - when you implement processes like this you build a stronger fundraising program that outlasts staff turnover. Pick one of the three. Start this week. What's your biggest CRM challenge right now? |
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We know the fundraising cycle. Identification, cultivation, solicitation, stewardship. It's the backbone of how we think about moving donors from first impression to lasting partnership. But as I was writing this week's email for you - committed to talking about three principles that build stronger donor relationships: curiosity, authenticity, and accountability - I realized they align with the cycle we're already following. Here's a fresh way to look at it. Authenticity is how we cultivate....
Curiosity. Authenticity. Accountability. Three elements that help turn transactions into meaningful donor relationships. And my plan was to dig into what these look like in action... until a client coaching call reminded me that the first step is actually making room for them. Which is often the the bigger struggle for smaller fundraising shops. Because teams are busy. Planning the next event. Writing the annual report. Preparing for the board meeting. And somewhere in all of that, the phone...
Yesterday on LinkedIn I shared the 'unusual' strategy we used for a 300-person fundraising event – along with a moment leading up to it that made me VERY nervous as a new director of development. Based on views, shares, and saves, I can tell it made people curious. You can check that out here (and add your thoughts!). When I wrote it, I was thinking about the small fundraising shops in the trenches right now, prepping for their big annual gala. They are a LOT of work. And often the strategy,...